Etse Audu - Product Designer with 5+ years of professional experience

I'm Etse

At work, I'm known for big-picture thinking, attention to detail and for producing thorough work and outcomes. I always aim to create intuitive, functional and pleasing experiences that bring value to everyday people and businesses.

Outside of work, I enjoy exploring and staying active. I currently live in Lagos.

Design career

Upon returning to Nigeria after earning my HCI degree in London, I explored a different career as a FMCG Account Executive and Manager at a marketing agency for 4 years.

In 2018, I made the decision to return to tech. I chose Design because it is typically closest to people and is at the heart of identifying and solving problems. In 2019, I made the transition. I am fortunate to have worked with leaders who trusted me with big responsibilites early in my design career leading to rapid growth. I’ve managed teams, led projects and shaped processes while contributing to impactful products at startups and large organisations, which has reaffirmed my belief in design’s power to solve meaningful problems.

The next 5 years

I’ve recently evaluated my career to plot my next steps. My strengths lie in strategy, planning, and process creation, and I enjoy the discovery, conceptualisation, and ideation stages of design best. Coupled with my background in marketing, I aim to transition into a role that allows me to drive decision-making and long-term planning at a higher strategic level.

I bring a strong technical, strategic, and product management perspective to my work, gained through hands-on experience. In the short term, I’m interested in roles that bridge design and strategy to shape customer experiences and business outcomes.